What it does
Analytics is the market-level lens on Mergr's deal data. Where every other tool starts from a single firm, company, or target, Analytics starts from the universe and lets you slice it. The page renders seven sections across a rolling 10-year window: Market Pulse, Sector Rotation (Top 8), Exit Mix, Top 25 PE Sponsors — Trajectory, Deal Types, Top 20 Deals, and Geography.
A three-row filter bar at the top controls every chart simultaneously: an optional Entity scope (one PE firm or company), Acquirer filters (type, country, US state), and Target filters (country, state, sector, keyword). Every chart updates in place.
When to use it
Thesis sizing for IC. "Is this sector growing or shrinking? Is the buyer pool widening or concentrating?"
Market overview decks. Three or four screenshots from Analytics is a credible one-page market section in any pitch or LP update.
Scope to one acquirer's decade. Drop a sponsor or strategic in the Entity picker — every chart re-renders as "this firm's market footprint" instead of the market's.
Sector trend pitches. Use the keyword filter (e.g., HVAC, mining) plus Sector Rotation to back a "this niche is consolidating" narrative with numbers.
Where to access it
How to use it
1. Pick a starting frame. The page loads with no filters — the full market.
Filter the universe. Use the Acquirer row (Type / Country / State) and Target row (Country / State / Sector / Keyword) to narrow. Every chart updates simultaneously.
2. Use the keyword field for niches.
Keyword matches target name, DBA, and description. Use `OR` to widen (e.g., cold chain OR refrigerated logistics). This is how you isolate a niche sector that doesn't map cleanly to a Mergr sector chip.
3. Scope to one entity.
Type a PE firm or company name in the Entity picker. All charts re-render as that entity's deals only. The Acquirer row locks when an Entity is set (Entity implies the acquirer).
Tips
Two filters, then read. More filter combinations narrow the result set fast — under ~50 deals, most charts get noisy. Start broad, narrow one dimension at a time.
Top 25 Sponsors — Trajectory is the most underused section. It surfaces the active sponsors in whatever slice you've filtered to, with recent-window growth deltas. Useful for spotting who's leaning into a sector before it shows up in the headline coverage.
Sector Rotation tells you what's increasing, not just what's big. Heatmap visualizes year-over-year shift across the top 8 sectors. A small sector with a steep gradient is more interesting than a big flat one.
Use the Entity picker for sponsor diligence. Stack Analytics against Dossier (narrative) and Trading Partners (counterparties) for a full firm view from three angles.
FAQ
Q: How wide is the time window?
A rolling 10 years from today.
Q: Why does the Acquirer row lock when I pick an Entity?
Because picking an Entity already implies the acquirer (it *is* the acquirer). Re-applying Acquirer filters on top would double-constrain in confusing ways. Clear the Entity picker to re-enable Acquirer filters.
Q: How does the Keyword field work?
Matches against the target company's name, DBA, and description. Supports `OR` for multi-term matching (e.g., `HVAC OR heating OR mechanical`). Useful for niches that span multiple sector labels.